{"id":311,"date":"2007-04-30T12:41:46","date_gmt":"2007-04-30T11:41:46","guid":{"rendered":"http:\/\/www.devries.fr\/mediainternet\/2007\/04\/30\/sncf-opnieuw-beloond\/"},"modified":"2007-04-30T12:41:46","modified_gmt":"2007-04-30T11:41:46","slug":"sncf-opnieuw-beloond","status":"publish","type":"post","link":"https:\/\/devries.fr\/nl\/2007\/04\/30\/sncf-opnieuw-beloond\/","title":{"rendered":"SNCF opnieuw beloond"},"content":{"rendered":"<p><a href=\"http:\/\/devries.fr\/wp-content\/uploads\/2007\/05\/sncf2-1.jpg\" title=\"Campagne SNCF\"><img decoding=\"async\" src=\"http:\/\/devries.fr\/wp-content\/uploads\/2007\/05\/sncf2-1.thumbnail.jpg\" class=\"i_right\" alt=\"Campagne SNCF\" \/><\/a>De campagne voor de website van de <a href=\"http:\/\/www.voyages-sncf.com\">SNCF<\/a>, de Franse spoorwegen heeft de Grand Prix van de <a href=\"http:\/\/www.pressemagazine.com\/\">APPM<\/a> gewonnen, de belangenorganisatie van de tijdschriftenpers. De campagne speelt met de Franse uitspraak van buitenlandse bestemmingen die worden verbasterd tot Franse lokale plaatsnemen (\u0093Losse-en-Gelaisse\u0094, \u0093Quancoune\u0094, \u0093Saint-Gapour\u0094, \u0093Nouillorc\u0094). Omdat men op de site ook vliegreizen en hotelovernachtingen kan kopen, moest de aandacht ook op die producten komen te liggen. De pay-off luidt \u0093gelukkig bieden we meer dan de trein\u0094. De campagne van DDB Paris werd eerder al uitgeroepen tot beste buitenreclamecampagne van 2006. <a href=\"http:\/\/www.ddbparis.fr\/\">DDB Paris<\/a> werd ook beste tijdschriftenreclamebureau. Een speciale prijs was er verder voor het Nederlandse modeduo <a href=\"http:\/\/www.viktor-rolf.com\/i\">Viktor en Rolf<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"De campagne voor de website van de SNCF, de Franse spoorwegen heeft de Grand Prix van de APPM&hellip;\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[621],"class_list":{"0":"post-311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mediainternet","7":"tag-sncf","8":"cs-entry","9":"cs-video-wrap"},"acf":[],"_links":{"self":[{"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":0,"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"wp:attachment":[{"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devries.fr\/nl\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}